 Boothmanship
for the Clueless®
$24.95
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To place your order, click on the button below
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All Clueless® CDs contain an audio program PLUS a complete manual if PDF Format!
In the world of marketing, few tools have been developed that have more immediate impact on the sales of goods and services than a booth at a trade show.
A trade show brings together a targeted group of individuals who have a demonstrated interest in the general class of services that you offer.
The old adage about “shooting fish in a barrel” is about as close to an accurate definition as you’ll find for describing the relative return on marketing investment for a trade show.
Each trade show has a theme and a targeted audience. If you select the right show, and “work” the crowd, you’ll end up with more viable sales leads in a short period of time, than any other method.
Make no mistake about trade shows, however – they are a major selling effort and as such, constrained by all the rules of selling plus the specific considerations for the trade show itself and most importantly, your booth and its functionality and visibility within the show.
Boothmanship for the Clueless® is the result of many years of attending trade shows, setting up and manning the booths at trade shows, and reaping the rich rewards for properly “mining the action” in the crowds of passerby’s.
It includes a one hour audio program plus a complete manual, guidelines, floor planning guide, and check lists.